Over the past two weeks, we have been testing two killer headlines in our ads. The headline either starts with the phrase “Start to” or “Learn to.”
Today, we are going to reveal how a small change like this led to a 66% boost in sign-ups!
In the above example, the headline “Learn to Heal Yourself” outperforms the headline “Start to Heal Yourself” by 36% AND it also converts 22% better. All in all, that means that the client is getting 66% more leads with the winning ad vs. the losing ad.
Once again, it shows that you have to test everything. Granted, the winning ad might do better because the headline says “Learn to” and description line 1 says “Start to…”. So, the losing ad might be too repetitive by using the same starting phrase in both the headline and description line 1.
Either way, the key lesson here as always is to keep testing those different iterations because with lots of tweaking and fine tuning you too can get killer results with Google AdWords.
Keep learning:
And if you have any tips of your own to share, leave us a comment!
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