Here is one of the single best ads that I have ever written on Google AdWords. I have spent about three months trying to beat this winning ad copy but I have never been able to do it.
As you can see, the winning ad is pretty obvious. The keyword is “Stephen Pierce” and in the headline I am promising to the prospect that they will discovery some interesting information when they come to my site.
The winning description also tells the potential buyer to not make a purchase until they come and check out what we have to say. It is so simple and yet so effective. I have tried dozens of iterations. For example, I tried changing the keyword “buy” in “Read this before you buy” to “consider” but nothing ever comes close to the same click-through and conversion rate.
If you think you can improve upon this winning ad, please let me know your thoughts.