This is something to get used to!
We changed 1 word in an ad and saw our CTR double.
As you may know, it’s crucial to test whether your audience responds better to advertised features or advertised benefits (If you can’t test, bank on benefits first). Another important element is whether they prefer imagery of passive or active results from said product.
I think these next results fall within that last category. We changed up one word (the first one, so a crucial one) in our ads and waiting for results, and when they came in…
… it was pretty huge. It is clear the idea of development better resonates with our audience. The astute observer might ping the losing ad with bad grammar, but that doesn’t always matter.
That one tiny tweak instantly doubled our click thru rate and even though the conversion rate dropped a bit we still developed leads way faster than before.
Why don’t you try testing YOUR ads’ first word and see what happens?
Learn other major tests in our step-by-step AdWords Guide.
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