Google AdWords Tips | General vs Specific Description
Learn what produced a massive 300% boost in conversions.
Today we’re sharing a tip that created a huge boost in conversions for us. Occasionally in your testing you might want to try a significantly different ad, just to see if your current winner is headed in the right direction.
This is exactly what we did. And it gave us dramatic results.
As you can see, our winning ad specifically explained what was available to the web surfer. It is obvious that the cost-free aspect to our audience was much less important than what the actual offer was. We also insinuate a much higher-level result, "mastery" of search engine marketing versus just "learning" it. Thus, while the CTR was the same, those who clicked through the winning ad had a much firmer idea of whether or not our offer matched with their desire. This resulted in a MAJOR boost in conversions for us.
So, experiment with specific descriptions of your product. It could have a dramatic effect on attracting the right kind of click through’s. And don’t be afraid to test an entirely different ad every once in a while – we’re sure happy we did!
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Very interesting stats you have got here. Well, the figures speak for themselves!
Great post.
Very interesting stats you have got here. Well, the figures speak for themselves!
Great post.
[...] Slight changes in your PPC ad copy can have a huge impact on your click-through rate and conversion rate. Want to see how revisions a PPC ad text increased conversions by 300%? MindValley Labs dissects their success and sheds some light on how they made this happen. Take note. [...]
[...] Slight changes in your PPC ad copy can have a huge impact on your click-through rate and conversion rate. Want to see how revisions a PPC ad text increased conversions by 300%? MindValley Labs dissects their success and sheds some light on how they made this happen. Take note. [...]
[...] and so I clicked over to check out the post at Mind Valley Labs. [...]
[...] and so I clicked over to check out the post at Mind Valley Labs. [...]
[...] Google AdWords Tips | General vs. Specific Description [...]
[...] Google AdWords Tips | General vs. Specific Description [...]
I mean, how did you manage to find something that matches your style of writing so well?
I mean, how did you manage to find something that matches your style of writing so well?