Google AdWords Tips | Radical Tests to get Radical Results
While managing several AdWords campaigns and/or tons of keyword groups (which are hopefully as tight as possible), it can be easy to fall complacent over ads performing at a so-called satisfactory level. You look at your under-performing ones and get cornered into thinking your mental resources should go towards improving those.
Not so.
In fact, this is the perfect time for a radical test – one that is just beyond your rationale and levels of comfort. Try changing everything (not just adding a period or capitalizing a word), just to test your long-standing Winner and see what happens.
Here was one of ours:
As you can see, those are pretty happy results. There are too many variables to explain exactly what brought about the results, so we won’t go there. But now we’ve got a new base to start from, and it’s considerably better than before.
And that keeps the lesson here a simple one: Resist complacency and test everything!
Learn more about AdWords Radical Testing here.
Hi,
I really respect you guys and the quality of work you do on your site. I was looking at one of the product reviews you did and my interest was piqued, but then I saw a number of other product reviews/endorsements with the same income numbers and statement “while others have been selling this we’ve been using it in the background.”
Seeing the same statement and numbers quoted repeatedly shook my confidence and kept me from pulling the trigger.
Vic
Never let anyone tell you click-thru rate is the be-all end-all of AdWords analysis. Smile and notify them that they’re not seeing the entire picture.Clicks are great, but if your traffic doesn’t perform your most wanted response (MWR), then you just lost money. I know of few marketers who that simply pokes around and then wanders offWE pay Google to give us traffic so we can provide them information and eventually help them make a purchasing decision.
———–
http://blog.mindvalleylabs.com