Google AdWords Tips: The Power of The "Secret" Keyword
Did You Know That One Secret Keyword Alone Could Double the Conversion Rate of Your Site?
Try testing the “secret” keyword in your Google AdWords Ads
Today I am going to share a secret with you that will surprise you. This time I added just one keyword “Secrets” into the headline of our Google AdWords ads.
The result? Take a look
The only change was that we added the keyword “Secrets” to the headline of one of the ads.
What did I expect? Truth be told, I have long known that “Secrets” is one of those power keywords. Everyone wants to know what The Secrets of X are (just think of the movie The Secret). However, I also think that it is incredibly overused but as long as it works, I am happy to keep trying it.
In this case, I thought it might help boost the CTR but in fact what happened is that the CTR was about the same but we saw a HUGE jump in the conversion rate. About 3 times (+200%) as many people took advantage of the offer.
I am often amazed at how often I observe that even though there is no noticeable change in the CTR there still can be a huge difference in the conversion rate. I am surprised because by the time people take action on the site, I thought they would have long forgotten about the ad that they read and they probably have. However, it does seem to make a lasting impact. Once again, it shows you why monitoring the conversion rate and testing everything is so important.
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I would much rather see the difference between “Online marketing tactics” and “Online marketing secrets”. It just seems to me that “Online marketing” in itself is missing something, anything.
This is very intersting. I have never tried the word ‘secret’ in my ads but I think I will if I can.
I have how ever noticed that sometimes when CTRs are the same, the CRs might be quite different when just one word is added / subtracked in the headline.
I don’t think enough of advertisers realise the importance of testing ad copy, or the while keyword have seasonal trends, ad performance too go through trends at times. My ads are always set on ‘rotate evenly’, because sometimes ads with good CTR actually convert badly as compared to ads with lower CTR.