Did You Know That One Secret Keyword Alone Could Double the Conversion Rate of Your Site?
Try testing the “secret” keyword in your Google AdWords Ads
Today I am going to share a secret with you that will surprise you. This time I added just one keyword “Secrets” into the headline of our Google AdWords ads.
The result? Take a look
The only change was that we added the keyword “Secrets” to the headline of one of the ads.
What did I expect? Truth be told, I have long known that “Secrets” is one of those power keywords. Everyone wants to know what The Secrets of X are (just think of the movie The Secret). However, I also think that it is incredibly overused but as long as it works, I am happy to keep trying it.
In this case, I thought it might help boost the CTR but in fact what happened is that the CTR was about the same but we saw a HUGE jump in the conversion rate. About 3 times (+200%) as many people took advantage of the offer.
I am often amazed at how often I observe that even though there is no noticeable change in the CTR there still can be a huge difference in the conversion rate. I am surprised because by the time people take action on the site, I thought they would have long forgotten about the ad that they read and they probably have. However, it does seem to make a lasting impact. Once again, it shows you why monitoring the conversion rate and testing everything is so important.
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