Not everyone can handle the continuous, infinite possibilities of testing ads.

Not even me.

That’s why you have to rally when you discover a 200% boost in conversions with one of the oldest tricks in the book.

Take a look:


What was the trick? It isn’t as black and white as we’d like, but the winning ad uses capitalization and specificity more astutely than the losing ad.

The result?

Nearly 200% increase in conversions.

Though we can’t tell the exact result of it here, try testing specificity in your ads. Instead of saying "over 15,000 people served," use the EXACT number – "15,611 People Served To Date."

Specific numbers attract more attention and are more unique, i.e. they’ll attract attention. It creates a more powerful message that may just stick in your visitors’ minds longer and more clearly.

Give it a try and let us know what happens.

If you’re looking for further AdWords ideas, check out our AdWords Guide, and for additional copywriting wizardry we believe in Yanik’s course pretty whole-heartedly.

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