At Orlando I got invited to dinner with the very memorable duo of Travis Miller and Jimmy Vee. These guys are the authors of Gravitational Marketing: The Science of Attracting Customers.
It’s a fascinating concept and has to do with the idea of positioning yourself as a maven and being “different” from the norm.
I found Jimmy and Travis so fascinating that I whipped out my camera in the middle of dinner at a fancy restaurant in Orlando and asked them to explain Gravitational Marketing in 6 minutes to my blog audience.
Take a look. And watch out for my shot of Jimmy’s business card. It’s the single most effective and creative and memorable business card I’ve ever seen. His card itself sold me on his abilities as a marketer and brand-guru 
More on Travis and Jimmy at their blog GravitationalMarketing.com.
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