Chris Haddad is one of the best direct-response copywriters around and perhaps the most ballsy. Any guy who can get away with promises like “How to Text Your Wife Into Bed” and evoke curiosity with subject lines like “‘Daddy, I’m cold…” should be your go-to guy for writing tips.

How do you sell a product by hardly mentioning your product? How is the National Enquirer one of the best references to your copy?

Check out this 4-minute interview we did with Chris to take away a great lesson in human drama. And start converting like never before.

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