McAfee Magic: How One Tiny Tweak Boosted Sales by 15%
Who knew that such a tiny, little addition – a small image to be precise – can have such a significant impact on sales?
Well, we certainly didn’t expect it, and that just goes to show the importance of split testing even the smallest tweaks.
Here is what we did.
One of our biggest websites is www.SilvaLifeSystem.com and below is how the top banner of the website looked BEFORE implementing the tweak.
This is it AFTER the tweak.
Spot the difference?
Adding the “McAfee Secure” seal boosted sales by an average of 15%.
The seal and the information it leads to when clicked seem to make a group of suspicious prospects more comfortable at making a purchase online.
Considering the positive impact it had, it’s clearly obvious that our $2,000 investment for the seal was very worthy.
If you’re making big revenues with your online business, a 15% boost in sales, or even just a small 5% boost will easily cover your costs and you can enjoy the ROI for months to come.
I do believe that boosts in conversion rates will vary depending on your target market though.
To certify your online business, all you need to do is make an application at the McAfee Secure site:
McAfee Secure web sites are certified as providing the highest level of protection for their shoppers.
Are you going to give it a try? What are you doing now to boost the confidence of those who are suspicious and still uncomfortable with buying from you?
Please share your insights with us.
So where did the McAfee logo go on the live site?
Yeah good point its always great to add some “bling” to the site but what noone says is that a mcafee certification is anywhere from 90 $ US up per month –
Ops actu;ay you guys do…i sw an rticle from matt bacak the other day he talked about this too but didnt mention cost – just delete my prvious post SORY LAH
[...] Labs: 15% höhere Sales-Rate – nur durch ein einziges, kleines zusätzliches Bild: http://blog.mindvalleylabs.com/mcafee-magic-how-one-tiny-tweak-boosted-sales-by-15/745/ Sapperlott. Das hätte ich so nicht erwartet. Kann man sicher auch nicht unbedingt verallgemeinern. [...]
[...] remember that a small change on your landing page can have big impact on your conversion rate. The Mind Valley Lab team pushed an article today on how the increased their conversion rate by 15% with one small [...]
Yeah good point its always great to add some “bling” to the site but what noone says is that a mcafee certification is anywhere from 90 $ US up per month –