The devil’s in the details, as they say. In this 11-minute presentation by Testing and Analytics lead Roland Mirabueno, he shares our learnings from the multiple split tests and research we’ve conducted on micro conversion in recent months.

From using micro conversions  to optimize websites through features such as the sign-up box and lead magnets, to how we conduct internal and external researches through our campaigns, find out how you can increase your page visits, sign-ups and conversion rate.

How much did you learn from this video? Share your comments and start a discussion below. We’re looking forward to hearing from you. 

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