Striking the right balance between delivering useful content and pitching a sale can take a product launch to new heights even before the launch begins. This is a very important tool that can boost revenue that does not require too much effort as explained on this video.

But again, this trick can be used even before the actual launch. Ewa Wysocka, Senior Partner in Mindvalley, explains how preparing your audience before a launch can double revenue and increase revenue per lead, significantly.

[googleplusauthor] is Senior Partner of Mindvalley

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