Should be Entertaining: Live Blogging a Product Launch

As I write this, we are 8 hours and 45 minutes from launching a totally new product.

Before you go into a frenzy, it is not in the internet marketing field. It’s actually a new personal development product we’ve been working slaving over for several weeks and are now releasing to the world.

As you’ve probably figured out, we really like sharing as much as possible on this blog – so I thought, “Why not open up the product launch?”

Everyone else agreed that it would be cool, so here I am. I’ll be updating this post as things progress, perhaps posting a video or 2, and hopefully letting ride down every bead of sweat as it slides down our foreheads.

** 1hrs 44min to Launch **

Well, this won’t be as smooth as I’d like it; our blog server is slightly shaky at the moment and obviously that isn’t the #1 issue right now.

I wrote an update a few hours ago and had it vaporize, but we’ll try this again. We just finished our final launch team meeting to iron out the last details. You’d think the sales letter and all product images would be ready by now, but we don’t run a conventional gig here at MindValley. Khailee is cruising istockphoto; Katalina, Justyna, and Kate were slicing and dicing social proof; and John (lead project dude) is in a general frenzy.

With so many different projects always happening, it isn’t so often you see this many people focused on 1 specific project.

But hey, today is special.

This launch has incorporated a bunch of the different strategies we’ve been blogging about recently, so let’s see how this goes.

In the event I’m unable to keep up this awesome stream, you can expect a good recap when things cool down.

** 59 minutes to Launch**

We made our first sale already!

We sent the sales letter live a bit early to see if anyone was hanging around. If so, they’d be guinea pigs and would probably drop our support email a note if something went wrong – i.e. a heads up that not all was kosher.

All signs point to kosher, which is nice.

** 22 minutes to Launch **

Our early bird email is going out now. We have 5 sales (plus 1 upsell). This is quite exciting.

** 20 minutes after Launch **

We sent out the launch to our main (and very large) list a few minutes ago. 29 sales and counting… with a lot of upsells.

** 2hrs 41min after Launch **

The sales are flowing. We’ve opened a couple choice beverages to celebrate all that blood, sweat, and tears turning into sales. Our main blast is still going (its a pretty big list), so I expect this rate to continue. Given that it is 2:46pm Eastern, I think we might see a slight downturn due to working hours. Five or 6pm should see further surging.

The recent techniques we’ve been blogging are working quite well.