How Relationship Marketing Trumps Traditional Direct Marketing (and Why the Social Media Craze Is Mostly Hype)

Jack Canfield asked to interview me recently on the topic of social media. I did the interview but stressed that I really DISLIKE being asked to talk about social media marketing. I consider the whole social media marketing industry over-hyped.

I’m one of the most-in-demand speakers in this space (as I write this I’ll be in Vegas on stage in a few days with Tony Robbins to talk about social media marketing). But I want to emphasize the PSYCHOLOGY over the TECHNOLOGY.

Too many people fall into the trap of getting overly enamored with Facebook, Twitter and the rest of the social media to-do list, that they end up neglecting the importance of applying persuasion psychology to actually make the traffic deliver. I’m interested in response rates first — traffic second.

So, in this interview I reveal how I apply specific patterns of influence (psychology) within a framework of social media like blogs, Facebook and YouTube, (technology), to help many of the celebrities and best-selling authors I work with build a closer relationship with their audience and get far better responses.

Listen on!