Watch any Hollywood film and you’ll find that in the first five minutes, it would’ve established two things: the premise of the story, and the interesting hook that would decide whether it has won your attention or not.

The same motive applies to giving a talk or a presentation. To business coach and group facilitator Peter Smith, it’s called the Spark at the Start.

For instance – how can instigating conflict capture the attention of your audience?

Watch this 3-minute video to find out Peter’s simple yet effective tactics to grab attention – be it at a seminar, a large hall or in the comfort of your office boardroom – and keep it.

To find out more about Peter, head to

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