In this video filmed at Zentrepreneur, Benjamin Croft, founder of World Business Executive Coach Summit (WBECS), reveals how to attract people to your “Blue Ocean” list.
This strategy focuses on targeting people who are not signed up on many lists. They receive maybe 4–5 emails per week — but when they do, they read them top to bottom.
You can implement this strategy in two ways:
1. Segment Your Current List
First, segment your current list by where people are coming from.
All referral lists convert differently, so segment down to the people who come from high converting affiliate lists.
Second, connect with these people individually.
“You bought this product, what else would you like to buy?” Since it’s only a small segment of your list, it’s still easy to do on a one-on-one basis.
2. Partner With People Who Have “Blue Ocean” Lists
These would typically be associations or groups that people have to be part of, e.g. accountants, coaches, accredited trainers, and so on. Since registration is often mandatory for the group’s members, these lists are able to capture even those people who don’t normally subscribe to other email lists.
Meaning, these are valuable contacts to have.
Wondering how to find partners with “Blue Ocean” lists?
Watch Ben’s talk above, and be sure to share your thoughts or experiences with Blue Ocean lists in the comments below. 🙂