Most Internet-based businesses have TONS of testimonials sitting in their databases… and these testimonials have no other purpose but to be featured in their sales letters.
But how many people actually read sales letters? The more sales-y a page is, the odds are against a person actually reading it.
So here’s a simple, but pretty wild idea about how you, your organization and your brand can utilize your testimonials and success stories to
- create a storm in your targeted markets
- drastically increase your credibility
- attract mass attention
- develop an offline presence
And all you need are a handful of spectacular testimonials. Enjoy.