Using Your Success Stories Effectively For Public Relations
Most Internet-based businesses have TONS of testimonials sitting in their databases… and these testimonials have no other purpose but to be featured in their sales letters.
But how many people actually read sales letters? The more sales-y a page is, the odds are against a person actually reading it.
So here’s a simple, but pretty wild idea about how you, your organization and your brand can utilize your testimonials and success stories to
- create a storm in your targeted markets
- drastically increase your credibility
- attract mass attention
- develop an offline presence
And all you need are a handful of spectacular testimonials. Enjoy.
Good article! keep it going!
Good article! keep it going!
+1
What a great post. The slide presentation is great and gets the idea across with an impact. I am thinking of using it in presentations, with the right references of course.
As long as these testimonial are real and NOT fake, thats a good strategy.
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Very nice. Certainly got some new ideas from this.
Keep up the good work.
Great article! I am doing this already and am seeing excellent results! Cheers!
I do enjoy this very much. This information should be spread like fire!
Excellent tip thank you for the article. Gave me some good ideas.
Great post!!!!!
By using this technique you are making it very clear to the customer what is in it for them should they buy your product / service. This is a great way of influencing people.