Successful Keyword Optimization

Optimization of Keywords for Free Traffic

When it comes to keyword optimization there are a number of opportunities out there especially in niche areas. We’ll show you how to optimize for keywords successfully.

The Scenario

Do you find yourself in this position?

Antonia owns a site selling specific niche products – novelty lighting and lava lamps. She’s just started her own blog where she reviews such products. The idea is to establish her reputation and her brand as the premier expert in the field of home lighting.

BUT . . . her posts and articles aren’t appearing anywhere on Google? SEO is turning out to be a harder path than she imagined. Sounds familiar?

If so, you’re probably falling down when it comes to Search Engine Optimization and Keyword Marketing. Here’s how to succeed. We regularly get as much as 50% of our posts on the front page of Google for the keywords we pick. This is how we do it . . .

Keyword Optimization – The Strategy

Optimization of Blogposts to Pick off Keywords

When you learn how to optimize your blog posts for SEO you can start to see lots of free traffic flooding to your blog every single day. We use blogs to draw traffic for almost all our sites. Why? Well, blogs allow you to get good positions in natural search – this means you’re not blowing money on Pay Per Clicks ads. If you’re planning on a building a sustainable long-term Internet business, having a good ranking on Google is vital.

Once again it’s a very easy tactic to pursue.

Here’s how:

How can Antonia Implement this strategy of Keyword Optimization?

3 EASY STEPS

Antonia deals in novelty lighting and lava lamps. Obviously this would be excellent content for Antonia to blog about and link back to his ecommerce site.

1) Identify Keywords

Here’s the beauty of Wordtracker for Keyword Optimization:

Wordtracker enables you to find out how many times people search for a specific keyword a day on search engines. It then gives a complete list of all the variations on the keyword you’ve entered and how many times they have been searched for. Check out below.

I searched for “lava lamps” , as this is a top seller for Antonia, to find that . . .

TOP 3 KEYWORD VARIATIONS

1. Lava Lamps - searched for 650 times a day

2. Lava Lamps Wholesale - searched for 47 times a day

3. Retro Lava Lamps - searched for 24 times a day

This means that optimized articles on these topics would be ideal content for Antonia to blog about . . . BUT before she does this:

2) Are the keywords conquerable? In other words, how competitive are the keywords?

Let’s test this out with the most appropriate and 3rd most popular keyword variation searched for “retro lava lamps”. We type it into Google search and then analyze the results:

Antonia would open up the top ten results and take note of two things . . .

Google Page Rank (PR)
How much the keyword is optimized for

And she’d be very pleased at the findings for page 1 of Google:

Not a single page has a PR of above 4

3 pages have a PR of 0

Position 3 Has a PR of 1 and isn’t even optimized

Only 1 page out of the 10 is optimized for ‘retro lava lamp’

So what does this mean?

The keyword “retro lava lamps” is definitely conquerable – the next step is to write the heavily optimized keyword article.

3) Writing a blog post for Keyword Optimization

Here’s how to write a post optimized for the keyword “retro lava lamps”. Here’s the ‘secret sauce’ we used to get 10 out of 10 blogposts on the first page of Google.