Want to Make Your Website Marketing Successful?

Here is three powerful tips to help you get started with successful website marketing.

We recently started our private internet marketing forum where we personally answer the top website marketing questions of our readers and far and way one of the single most asked questions was:

How do I start driving traffic to my website and become successful with website marketing?

Successful website marketing means that you are able to drive a significant amount of traffic to your website and see a positive return on investment on the advertising dollars (if any) that you spent on your website marketing efforts. 

To be successful with website marketing you have to master three domains:

First successful website marketing tip:

You have to master pay-per-click advertising.  It is by far the single fastest way to start driving traffic to your website.  The beauty of pay-per-click advertising is that Google AdWords has created a level playing field where anyone, including YOU, can compete with the worlds biggest companies. 

However, to avoid getting burnt by Google AdWords you have to know what you are doing.  Everyone that you are competing with has probably been advertising on Google AdWords for years so if you are just getting started check out the leading guides on Google AdWords. 

Second successful website marketing tip:

You have to master search engine optimization.  The holy grail of a highly profitable website is receiving lots of free traffic by getting great placement and exposure on search engines such as google.  The hardest part here is that search engine optimization is a very crowded space and the way to win in this game is by becoming an expert in getting links.

If you still think that getting links to your site is all about sending out emails to beg for reciprocal links, then you are about 6 years behind the state of the art.  I suggest that you start subscribing to the leading SEO blogs such as Search Engine Land.  One fantastic way to do well with SEO is to start a blog and post excellent content.  If you keep that up for a long time, you too will start to get more readers, more links pointing to your blog, and more exposure via natural search.  Our blog, for example, already gets hundreds of daily visitors from excellent blog posts that achieve a #1 ranking for key phrases such as “successful website marketing.”

Third successful website marketing tip:

You have to figure out how to generate word-of-mouth.  Word of mouth marketing is often confused with “generating buzz” and with “viral marketing.”  Word of mouth is what you are after because it means that your customers and site visitors want to start a conversation about your product and website with people that they know.  Buzz on the other hand, is just a PR stunt that gets you some attention for a short period of time but then fades away.  Viral marketing will get people to forward messages (such as email jokes, funny videos, etc.) but it is usually not an endorsement of your website or service.  The holy grail of course is viral word of mouth marketing.   While this is not easy to do, if you make your product  or website remarkable, people will want to talk about it. 

I would love to hear your thoughts on what you believe are some of the other key ingredients of successful website marketing.  In this post I have only focused on one important aspect of successful website marketing and that is how to drive traffic to your site.