Testing PPC Ads: What Matters Most
Stompernet released a very interesting video containing a series of optimization tips for websites.
The most interesting tip was this pie chart they revealed. It shows the results of study on what is the most important parts of your Google PPC campaign to focus testing on.
In the pie chart above:
The #1 thing to test on your Adwords ads is the Headline The #2 thing to test is your Offer (Lines 1 and 2 of the ad) #3 is the Display URL. Surprisingly, this one had little influence.
But the big surprise is this.
The biggest impact on ROI comes from testing the actual Landing Page.
Many advertisers forget this.
You can watch the StomperNet video here.
I thought it was a great to see my site the way a visitor does
it opened my eyes to some things I could be doing better
[...] Simms Jenkins wrote an interesting post today onHere’s a quick excerptStompernet released a very interesting video containing a series of optimization tips for websites. The most interesting tip was this pie chart they revealed. It shows the results of study on what is the most important parts of your … [...]
“The biggest impact on ROI comes from testing the actual Landing Page.”
This is just so important.
You can have the greatest product in the world (or think you do);
you can have the best bonuses too.
But if your sales copy is weak then you’re in trouble.
Writing “Kick-A**” Sales copy is as important has having a great product. If people aren’t sold on the product then how are they ever going to benefit from it?
In sales copy Split testing is one good idea…and always making it better.
Testing Testing Testing.
[...] Testing PPC Ads: What Matters Most – Very interesting stats. [...]