Here is another Google Adwords secret tip on making words more powerful.
You can make the headline of your ad more inviting by making it appear as if your product or service does the work for the customer. Here is an example: “Develop web banners in minutes” vs. “Develops web banners in minutes.” The only change in the above ad is that we changed “develop” to “develops.” While this change is small, it means a whole lot to your CTR.
It implies that your software does the work for the customer rather than requiring your customer to use the software to do work.
“Develop Web Banners in Minutes” sounds like a guide or manual requiring the customer to read, study and then go to work to develop banners.
But
“Develops Web Banners in Minutes” sounds like a magic tool with a button you’d push to instantly spit out your web banners. And a heck of lot more appealing. Which would you rather have? We seen CTRs double when we change the wording to imply automation. Other examples: * create > creates * put > puts * design > designs * conceive > conceives * organize > organizes * boost > boosts
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