If you are new to Search Engine Optimization, then you will want to check out this excellent study of the Top Search Engine Ranking Factors put together by SEOmoz.
http://www.seomoz.org/article/search-ranking-factors
NOTE: Their article is also a great link baiting strategy. I bet hundreds of bloggers will point and link to this because it is such a great resource they have put together.
So, if you want to come up with a way to write articles or posts that will get a lot of backward links, this one will give you some good ideas. 
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