Will skipping the traditional long copy and using just a video on your one-time-offer (or OTO) page boost your sales or hurt it? Our testing and analytics expert Roland Mirabueno breaks it down with this quick case study.
Every page is unique, and so the most successful onsite innovations and optimization projects are based on deep numerical and psychological analysis. Take for example our successful website enhancement thanks to some “anxiety analysis”.
While demographics provide insights about market behavior, understanding the values held by your customers can be totally game changing in terms of marketing strategies and can even dictate the type of copy that will best benefit your business and your customers.