Sixt, a major car rental company in Germany made headlines in the marketing world when it experimented with a new way to make its Google Adwords ads stand out from the crowd.
Enter “Mietwagen” into Google Germany and you see this.
In a word only environment, this made their ads certainly standout.
But more importantly – it lead to a 47% more clicks than before.
Thanks to BannerBlog.Com.Au for bringing this to our attention.