What is the best thing about traffic from going viral on the online community? It is absolutely free. The only hurdle that online marketers face is how to ride the viral wave. It takes whatever content and takes it on an online ride that can reach hundreds of millions of people. But what type of content does the online community actually respond to? What does the online community want to see when they land on a page? More importantly, what don’t they want to see?

Ewa Wysocka, Senior Partner in Mindvalley, discusses how she utilized this free traffic to improve launch performance by offering more attractive content. Through this technique, opt in rate grew by 35%, added $95,000 in sales, and generated 5000+ leads. The best part about these target improvements is that they all came from unpaid traffic.

[googleplusauthor] is Senior Partner of Mindvalley

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