Want to Annoy Your Visitors, Turn Away Customers and Screw Up Your Google Rankings? Great, just add a Flash Intro to Your Site

I was Googling to find the company “AIESEC Michigan”, a recruiting firm in Ann Arbor.

Their official site is AiesecMichigan.com

But here is what Google shows:

Take a look at the last link on that page. Yup that’s the site they want to draw traffic to.

SKIP?

Not only is their flash website killing their search engine rankings (How is Google going to index a bunch a flashing colors and animated lines?)

But the one piece of text on their site “SKIP” (as in Skip the Flash Intro) is the only piece of descriptive text revealed by Google.

Guys – Flash Intros are idiotic. This is the web we’re talking about. Not TV. People want info fast. Wasting your visitor’s time for silly little animations (no matter how cool you think they are) is not wise.

If you have a flash intro on your site. Lose it IMMEDIATELY.

Always, always go for text and info over design and animation.